Includes bibliographical reference and Index.

An introduction to retailing --
Building and sustaining relationships in retailing --
Strategic planning in retailing --
Retail institutions by ownership --
Retail institutions by store-based strategy mix --
Web, nonstore-based, and other forms of nontraditional retailing --
Identifying and understanding consumers --
Information gathering and processing in retailing --
Trading-area analysis --
Site selection --
Retail organization and human resource management --
Operations management : financial dimensions --
Operations management : operational dimensions --
Developing merchandise plans --
Implementing merchandise plans --
Financial merchandise management --
Pricing in retailing --
Establishing and maintaining a retail image --
Promotional strategy --
Integrating and controlling the retail strategy.