Asian competitors : (Record no. 22154)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00679nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780000988430 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/72095 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Asian competitors : |
| Sub Title | marketing for competitiveness in the age of digital consumers / |
| Statement of responsibility, etc | Philip Kotler, Hermawan Kartajaya, and Den Huan Hooi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Jersey : |
| Name of publisher | World Scientific, |
| Year of publication | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 325 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| Geographic subdivision | Asia |
| General subdivision | Case studies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Internet marketing |
| Geographic subdivision | Asia |
| General subdivision | Case studies. |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Kartajaya, Hermawan |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Hooi, Den Huan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 02/22/2023 | Professional Book Services | 995.00 | 29-12-2022 | 658.8/72095 KOT | 46910 | 02/22/2023 | Books |
2cqr automation private limited, Chennai. All Rights Reserved.