Asian competitors : marketing for competitiveness in the age of digital consumers /
Kotler, Philip
Asian competitors : marketing for competitiveness in the age of digital consumers / Philip Kotler, Hermawan Kartajaya, and Den Huan Hooi - New Jersey : World Scientific, 2019. - xvi, 325 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
9780000988430
Marketing--Case studies.--Asia
Internet marketing--Case studies.--Asia
658.8/72095 / KOT
Asian competitors : marketing for competitiveness in the age of digital consumers / Philip Kotler, Hermawan Kartajaya, and Den Huan Hooi - New Jersey : World Scientific, 2019. - xvi, 325 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
9780000988430
Marketing--Case studies.--Asia
Internet marketing--Case studies.--Asia
658.8/72095 / KOT
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