| 000 -LEADER |
|---|
| fixed length control field |
00561nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9781292222752 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
CLO |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Clow, Kenneth E. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Integrated advertising, promotion & marketing communications / |
| Statement of responsibility, etc |
Kenneth E. Clow, Donald Baack. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Chennai : |
| Name of publisher |
Pearson Education Limited, |
| Year of publication |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
Online resource |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Communication in marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Sales promotion. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Advertising. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Baack, Donald |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
www.elibrary.in.pearson.com |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
e-Books |
