Clow, Kenneth E.
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. - Chennai : Pearson Education Limited, 2018. - Online resource
9781292222752
Communication in marketing.
Sales promotion.
Advertising.
659.1 / CLO
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. - Chennai : Pearson Education Limited, 2018. - Online resource
9781292222752
Communication in marketing.
Sales promotion.
Advertising.
659.1 / CLO