Marketing mixology : four essential ingredients for marketing success / Ambi Parameswaran
Material type:
TextLanguage: English Publication details: Chennai : Westland Business , 2025.Description: xv, 152 pages : illustrations ; 23 cmISBN: - 9789360453220
- 658.8 PAR
Contents:
1. The deep dive: understanding consumers -- 2. The magic potion: brand building -- 3. The wheel: selling and negotiation -- 4. The voice: communication
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.8 PAR (Browse shelf(Opens below)) | Checked out | 02/17/2026 | 50733 |
Include reference
1. The deep dive: understanding consumers -- 2. The magic potion: brand building -- 3. The wheel: selling and negotiation -- 4. The voice: communication
There are no comments on this title.
Log in to your account to post a comment.

2cqr automation private limited, Chennai. All Rights Reserved.