Marketing mixology : (Record no. 24148)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00758nam a22002057a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789360453220 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PAR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Parameswaran, Ambi |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing mixology : |
| Sub Title | four essential ingredients for marketing success / |
| Statement of responsibility, etc | Ambi Parameswaran |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chennai : |
| Name of publisher | Westland Business , |
| Year of publication | 2025. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xv, 152 pages : |
| Other physical details | illustrations ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Include reference |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. The deep dive: understanding consumers -- 2. The magic potion: brand building -- 3. The wheel: selling and negotiation -- 4. The voice: communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Brand management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 12/23/2025 | Laxmi Book Distributor's | 350.00 | 11-12-2025 | 658.8 PAR | 50733 | 12/23/2025 | Books |
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