Marketing mixology : four essential ingredients for marketing success /
Parameswaran, Ambi
Marketing mixology : four essential ingredients for marketing success / Ambi Parameswaran - Chennai : Westland Business , 2025. - xv, 152 pages : illustrations ; 23 cm.
Include reference
1. The deep dive: understanding consumers -- 2. The magic potion: brand building -- 3. The wheel: selling and negotiation -- 4. The voice: communication
9789360453220
Brand management.
Marketing.
Marketing management.
658.8 / PAR
Marketing mixology : four essential ingredients for marketing success / Ambi Parameswaran - Chennai : Westland Business , 2025. - xv, 152 pages : illustrations ; 23 cm.
Include reference
1. The deep dive: understanding consumers -- 2. The magic potion: brand building -- 3. The wheel: selling and negotiation -- 4. The voice: communication
9789360453220
Brand management.
Marketing.
Marketing management.
658.8 / PAR
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