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1.
Customer Relationship Management / Roger J. Baran, Robert J. Galka, Daniel P. Strunk. by
Edition: Indian ed.
Material type: Text Text
Language: English
Publication details: Mason, Ohio : Thomson/South-Western, c2008
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.812 BAR, ...

2.
International marketing : text and cases / Justin Paul, Ramneek Kapoor. by
Material type: Text Text
Language: English
Publication details: New Delhi : Tata McGraw-Hill Publishing Co., 2008
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.84 PAU, ...

3.
Customer Behavior : a managerial perspective / Jagdish N Sheth, Banwari Mittal by
Material type: Text Text
Publication details: Australia : Thomson, 2003
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SHE.C.

4.
Mktg : A South-Asian Perspective / Charles W Lamb, Joseph F Hair, Dheeraj Sharma ,Carl McDaniel, Jr. by
Material type: Text Text
Publication details: New Delhi : Cengage Learning, 2012
Availability: Items available for loan: Institute of Public Enterprise, Library (10)Call number: 658.8 LAM, ... Not available: Institute of Public Enterprise, Library: Damaged (1). Institute of Public Enterprise, Library: Lost (1).

5.
MKTG : principles of marketing / Charles W. Lamb, Joseph F. Hair, Dheeraj Sharma and Carl McDaniel. by
Material type: Text Text
Language: English
Publication details: New Delhi : Cengage Publications, 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 LAM.

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