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1.
Improving Marketing Effectiveness : the methods and tools that work best. / Robert Shaw. by Series: The Economist books
Material type: Text Text
Publication details: Hyderabad Profile Books 1998
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 SHA, ...

2.
How to profitably delight your customers / Hal Mather by
Material type: Text Text
Publication details: New Delhi: Butterworth, 2001
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 MAT.

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