Improving Marketing Effectiveness : the methods and tools that work best. / Robert Shaw.
Material type: TextSeries: The Economist booksPublisher: Hyderabad Profile Books 1998Description: vii, 244 pages : illustrations ; 23 cmISBN: 9788161970544Subject(s): Customers satisfactionDDC classification: 658.8Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Institute of Public Enterprise, Library S Campus | 658.8 SHA (Browse shelf) | Available | 29031 | |
Books | Institute of Public Enterprise, Library S Campus | 658.8 SHA (Browse shelf) | Available | 30541 |
"Improving marketing effectiveness : the methods and tools that work best."--Cover.
1. Introduction: time for fresh thinking --
Pt. 1. Modern Myths --
2. Quality --
3. Customer satisfaction and loyalty --
4. Innovation --
5. Value --
6. Informational technology --
Pt. 2. A New Approach to Marketing --
7. Marketing measurement frameworks --
8. Implementing and new marketing strategy --
Pt. 3. Marketing Tools --
9. Tools and ground rules.
There are no comments on this title.