Improving Marketing Effectiveness : the methods and tools that work best. /
Shaw, Robert
Improving Marketing Effectiveness : the methods and tools that work best. / Robert Shaw. - Hyderabad Profile Books 1998 - vii, 244 pages : illustrations ; 23 cm. - The Economist books. .
"Improving marketing effectiveness : the methods and tools that work best."--Cover.
1. Introduction: time for fresh thinking --
Pt. 1. Modern Myths --
2. Quality --
3. Customer satisfaction and loyalty --
4. Innovation --
5. Value --
6. Informational technology --
Pt. 2. A New Approach to Marketing --
7. Marketing measurement frameworks --
8. Implementing and new marketing strategy --
Pt. 3. Marketing Tools --
9. Tools and ground rules.
9788161970544
Customers satisfaction
658.8 / SHA
Improving Marketing Effectiveness : the methods and tools that work best. / Robert Shaw. - Hyderabad Profile Books 1998 - vii, 244 pages : illustrations ; 23 cm. - The Economist books. .
"Improving marketing effectiveness : the methods and tools that work best."--Cover.
1. Introduction: time for fresh thinking --
Pt. 1. Modern Myths --
2. Quality --
3. Customer satisfaction and loyalty --
4. Innovation --
5. Value --
6. Informational technology --
Pt. 2. A New Approach to Marketing --
7. Marketing measurement frameworks --
8. Implementing and new marketing strategy --
Pt. 3. Marketing Tools --
9. Tools and ground rules.
9788161970544
Customers satisfaction
658.8 / SHA
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