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Marketing Management / David W. Cravens, Gerald E. Hills, Robert B. Woodruff.

By: Contributor(s): Material type: TextTextLanguage: English Series: The Irwin series in marketingPublication details: Homewood, Ill. : Irwin, 1987.Description: xx, 714 p. : ill. ; 25 cmISBN:
  • 0256055475
Subject(s): DDC classification:
  • 658.8 CRA
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Item type Current library Call number Status Date due Barcode
Books Institute of Public Enterprise, Library S Campus 658.8 CRA (Browse shelf(Opens below)) Available 014966

Includes bibliographies and index.

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