Marketing Management /
Cravens, David W.
Marketing Management / David W. Cravens, Gerald E. Hills, Robert B. Woodruff. - Homewood, Ill. : Irwin, 1987. - xx, 714 p. : ill. ; 25 cm. - The Irwin series in marketing .
Includes bibliographies and index.
0256055475
Marketing--Management.
658.8 / CRA
Marketing Management / David W. Cravens, Gerald E. Hills, Robert B. Woodruff. - Homewood, Ill. : Irwin, 1987. - xx, 714 p. : ill. ; 25 cm. - The Irwin series in marketing .
Includes bibliographies and index.
0256055475
Marketing--Management.
658.8 / CRA
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