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1.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 7th ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill, c1998
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8'342'0973 HAW.C, ...

2.
ABC's of relationship selling / Charles M. Futrell. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.85 FUT.A.

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