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1.
The CRM Project Management Handbook : building realistic expectations and managing risk / Michael Gentle. by
Material type: Text Text
Language: English
Publication details: London ; Sterling, VA : Kogan Page, 2002
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.812 GEN.

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2.
Effective Use of Market Research : how to drive and focus better busniess decisions / Robin J. Birn. by Series: Market research in practice series
Edition: 4th ed.
Material type: Text Text
Publication details: London ; Sterling, VA : Kogan Page, 2004
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 BIR.E.

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3.
Market Research in Practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan. by Series: Market research in practice series
Material type: Text Text
Language: English
Publication details: London ; Sterling, VA : Kogan Page, 2004
Availability: Not available: Institute of Public Enterprise, Library: Checked out (1).

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4.
Market intelligence : how and why organizations use market research / Martin Callingham. by Series: Market research in practice series
Material type: Text Text
Language: English
Publication details: London ; Sterling, Va. : Kogan Page, c2004
Other title:
  • How and why organizations use market research
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 CAL.

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5.
Assessment methods in recruitment, selection, and performance : a manager's guide to psychometric testing, interviews, and assessment centres / Robert Edenborough. by
Material type: Text Text
Language: English
Publication details: London ; Sterling, VA : Kogan Page, 2005
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.3'125 EDE.

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