Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook.

By:

Smith, P. R, 1957-

Contributor(s):

Zook, Ze

Material type: Text

TextPublication details: Philadelphia, PA : Kogan Page, 2011.Edition: 5th edDescription: xviii, 483 pages ; color illustrations ; 25 cmISBN:

9780749461935

Subject(s):

Communication in marketing

DDC classification:

658.802 SMI

Online resources:

Contents:

New marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media.

List(s) this item appears in: New Arrivals - April 1st to 30th 2023

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.802 SMI (Browse shelf(Opens below))	Available		47159

Includes index.

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Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook.

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