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International sport marketing : issues and practice / edited by Michel Desbordes and André Richelieu.

Contributor(s): Desbordes, Michel | Richelieu, AndréMaterial type: TextTextLanguage: English Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2019Edition: Routledge research in sport business and managementDescription: viii, 223 pages ; 25 cmISBN: 9780367151096Subject(s): Sports -- MarketingDDC classification: 338.47796
Contents:
Introduction -- Major trends in the sport industry -- The sport brand -- The role of sport in destination branding strategies -- Marketing sport for development and peace : an introduction -- Sport events, economic impact and regulation -- Football club equipment manufacturers strategy and internationalization -- Be ready to be excited : the wWE's marketing strategy and economic model -- The establishment and management of sports arenas : a neo-marketing approach -- Conclusion : towards new horizons in global sports marketing.
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Item type Current location Call number Status Date due Barcode
Books Institute of Public Enterprise, Library
S Campus 		338.47796 INT (Browse shelf) Available 46129

Includes bibliographical references and index.

Introduction -- Major trends in the sport industry -- The sport brand -- The role of sport in destination branding strategies -- Marketing sport for development and peace : an introduction -- Sport events, economic impact and regulation -- Football club equipment manufacturers strategy and internationalization -- Be ready to be excited : the wWE's marketing strategy and economic model -- The establishment and management of sports arenas : a neo-marketing approach -- Conclusion : towards new horizons in global sports marketing.

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