International sport marketing : issues and practice /
International sport marketing : issues and practice /
edited by Michel Desbordes and André Richelieu.
- Routledge research in sport business and management
- Abingdon, Oxon ; New York, NY : Routledge, 2019.
- viii, 223 pages ; 25 cm.
Includes bibliographical references and index.
Introduction -- Major trends in the sport industry -- The sport brand -- The role of sport in destination branding strategies -- Marketing sport for development and peace : an introduction -- Sport events, economic impact and regulation -- Football club equipment manufacturers strategy and internationalization -- Be ready to be excited : the wWE's marketing strategy and economic model -- The establishment and management of sports arenas : a neo-marketing approach -- Conclusion : towards new horizons in global sports marketing.
9780367151096
Sports--Marketing.
338.47796 / INT
Includes bibliographical references and index.
Introduction -- Major trends in the sport industry -- The sport brand -- The role of sport in destination branding strategies -- Marketing sport for development and peace : an introduction -- Sport events, economic impact and regulation -- Football club equipment manufacturers strategy and internationalization -- Be ready to be excited : the wWE's marketing strategy and economic model -- The establishment and management of sports arenas : a neo-marketing approach -- Conclusion : towards new horizons in global sports marketing.
9780367151096
Sports--Marketing.
338.47796 / INT
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