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Services Marketing Management / Peter Mudie and Angela Pirrie.

By: Mudie, PeterContributor(s): Pirrie, AngelaMaterial type: TextTextLanguage: English Series: Professional and Trade SeriesPublisher: Amsterdam : Elsevier / Butterworth-Heinemann, ©2006Edition: 3rd edDescription: xii, 267 pages : illustrations ; 25 cmISBN: 0750666749Subject(s): Service industries -- Management | Service industries -- MarketingDDC classification: 658.8
Contents:
1. Introducing services -- 2. Organization for service -- 3. Design of the service -- 4. The service setting -- 5. Service quality -- 6. The service encounter -- 7. Managing people -- 8. Demand and capacity management -- 9. Service communications -- 10. Performance measurement -- 11. Relationship marketing -- 12. Monitoring and evaluating the service.
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Item type Current location Call number Status Date due Barcode
Books Institute of Public Enterprise, Library
S Campus 		658.8 MUD (Browse shelf) Available 33862

1. Introducing services --
2. Organization for service --
3. Design of the service --
4. The service setting --
5. Service quality --
6. The service encounter --
7. Managing people --
8. Demand and capacity management --
9. Service communications --
10. Performance measurement --
11. Relationship marketing --
12. Monitoring and evaluating the service.

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