Brand fusion : purpose-driven brand strategy / Terry Smith, Tom Williams.
Material type: TextPublisher: Berlin : De Gruyter, 2022Description: x, 611 pages : color illustrations ; 25 cmISBN: 9783110718348; 3110718340Subject(s): Branding (Marketing) | Product management | Brand name products | Produits commerciaux -- Gestion | Produits de marque | Brand name products | Product managementDDC classification: 658.8Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Institute of Public Enterprise, Library S Campus | 658.8 SMI (Browse shelf) | Available (Restricted Access) | 47622 |
Includes bibliographical references and index.
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