Brand fusion : (Record no. 22648)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00751cam a2200241 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783110718348 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 3110718340 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SMI |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Author name | Smith, Terry, |
| 245 10 - TITLE STATEMENT | |
| Title | Brand fusion : |
| Sub Title | purpose-driven brand strategy / |
| Statement of responsibility, etc | Terry Smith, Tom Williams. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Berlin : |
| Name of publisher | De Gruyter, |
| Year of publication | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | x, 611 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 25 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Product management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Brand name products. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Produits commerciaux |
| General subdivision | Gestion. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Produits de marque. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Brand name products. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Product management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Williams, Tom, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Restricted Access | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 07/15/2023 | Professional Book Services | 4650.00 | 10-07-2023 | 658.8 SMI | 47622 | 07/15/2023 | Books |
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