Services Marketing Management / Peter Mudie and Angela Pirrie.
Material type: TextLanguage: English Series: Professional and Trade SeriesPublisher: Amsterdam : Elsevier / Butterworth-Heinemann, ©2006Edition: 3rd edDescription: xii, 267 pages : illustrations ; 25 cmISBN: 0750666749Subject(s): Service industries -- Management | Service industries -- MarketingDDC classification: 658.8
Contents:
1. Introducing services --
2. Organization for service --
3. Design of the service --
4. The service setting --
5. Service quality --
6. The service encounter --
7. Managing people --
8. Demand and capacity management --
9. Service communications --
10. Performance measurement --
11. Relationship marketing --
12. Monitoring and evaluating the service.
Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Institute of Public Enterprise, Library S Campus | 658.8 MUD (Browse shelf) | Available | 33862 |
1. Introducing services --
2. Organization for service --
3. Design of the service --
4. The service setting --
5. Service quality --
6. The service encounter --
7. Managing people --
8. Demand and capacity management --
9. Service communications --
10. Performance measurement --
11. Relationship marketing --
12. Monitoring and evaluating the service.
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