Market Research in Practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan.
Material type:
TextLanguage: English Series: Market research in practice seriesPublisher: London ; Sterling, VA : Kogan Page, 2004Description: xii, 244 p. : illISBN: 0749443197Subject(s): Marketing researchDDC classification: 658.3
Contents:
Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.3 HAG.M (Browse shelf) | Available | 31994 |
Includes bibliographical references (p. 221-235) and index.
Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.
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