Market Research in Practice : (Record no. 5168)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00949nam a2200205Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0749443197 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.3 |
| Item number | HAG.M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Hague, Paul. |
| 245 #0 - TITLE STATEMENT | |
| Title | Market Research in Practice : |
| Sub Title | a guide to the basics / |
| Statement of responsibility, etc | Paul Hague, Nick Hague & Carol-Ann Morgan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London ; Sterling, VA : |
| Name of publisher | Kogan Page, |
| Year of publication | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii, 244 p. : |
| Other physical details | ill. ; |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Market research in practice series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 221-235) and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Hague, Nick, |
| Dates associated with a name | 1974- |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Morgan, Carol-Ann, |
| Dates associated with a name | 1958- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 10/24/2006 | M/s. Book Selection Centre | 344.00 | 2004-10-29 | 658.3 HAG.M | 31994 | 06/08/2020 | Books |
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