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Online Public Access Catalogue

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1.
Marketing research : an applied orientation / Naresh K. Malhotra and Satyabhusan. Dash.

by Malhotra, naresh k | Dash, Satyabhushan.

Edition: Sixth ed.Material type: Text Text Language: English Publisher: New Delhi : Pearson, ©2011Availability: Items available for loan: Call number: 658.83 MAL.M (13). Checked out (1).

2.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee

by Lovelock, christopher h | Wirtz, Jochen | Chatterjee, Jayanta.

Edition: 6th, 7th & 8th ed.Material type: Text Text Language: English Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2018Online access: Click here to access online Availability: Items available for loan: (19).

3.
Harvard business review on marketing.

Material type: Text Text Publisher: Boston : Harvard Business School Press, c2001Other title: On marketing | Marketing.Online access: Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.8 HAR.M (1).

4.
Marketing management / Philip Kotler, Kevin Lane Keller

by Kotler, Philip | Keller, Kevin Lane.

Edition: 15th ed.Material type: Text Text Language: English Publisher: Noida, India : Pearson India Education Services, ©2016Availability: Items available for loan: Call number: 658.8 KOT (4). Checked out (1).

5.
Total quality in marketing / by William C. Johnson, Richard J. Chvala.

by Johnson, William C, 1954-.

Material type: Text Text Language: English Publisher: New Delhi : Vanity Books International, c1996Online access: Click here to access online Availability: Items available for loan: Call number: 658.8 JOH (1).