Digital Marketing : global strategies from the world's leading experts / Jerry Wind, Vijay Mahajan.
Material type:
TextLanguage: English Publisher: New York : Wiley, c2001Description: x, 416 p. : ill. ; 24 cmISBN: 0471361224 (cl. : alk. paper)Subject(s): Internet marketing | Consumer behavior | Electronic commerceDDC classification: 658.8 Online resources: Click here to access online | Click here to access online | Click here to access online
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.8 WIN (Browse shelf) | Available | 31935 |
Includes bibliographical references and index.
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