Wind, Jerry
Digital Marketing : global strategies from the world's leading experts / Jerry Wind, Vijay Mahajan. - New York : Wiley, c2001. - x, 416 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0471361224 (cl. : alk. paper)
Internet marketing.
Consumer behavior.
Electronic commerce.
658.8 / WIN
Digital Marketing : global strategies from the world's leading experts / Jerry Wind, Vijay Mahajan. - New York : Wiley, c2001. - x, 416 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0471361224 (cl. : alk. paper)
Internet marketing.
Consumer behavior.
Electronic commerce.
658.8 / WIN