Agri-input marketing in India / Pingali Venugopal, Ram Kaundinya.
Language: English Publisher: New Delhi : SAGE Publications, [2014]Description: xx, 246 pages : illustrations ; 25 cmISBN: 9788132117711Subject(s): Agricultural industries -- Marketing -- India | BUSINESS & ECONOMICS -- Industries -- General | Agricultural industries -- MarketingDDC classification: 338.10954| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 338.10954 VEN (Browse shelf) | Available | 46029 |
Includes bibliographical references (pages 221-232) and indexes.
Introduction : agri-input market at crossroads --
Agricultural situation in India and agri-inputs --
Land : the fixed factor of production --
Government policies : creating an environment for input usage --
Improve agronomic potential --
Infrastructure development : removing constraints --
Agricultural extension programs in India --
Adoption: the beginning of the agri-input sector --
Agri-input market : current competitive situation --
Buying behavior for inputs --
Impact of agri-input usage in india --
Sustainable agriculture : new objective --
Strategies for agri-input marketing (basis for positioning strategy) --
Technical knowledge-based marketing (basis for product and pricing strategy) --
Building trust through knowledge transfer (basis for promotion strategy) --
Integrated agri-input supply model (basis for place strategy) --
Future directions (implementation aspects).
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