Venugopal, Pingali, 1958-
Agri-input marketing in India / Pingali Venugopal, Ram Kaundinya. - New Delhi : SAGE Publications, [2014] - xx, 246 pages : illustrations ; 25 cm
Includes bibliographical references (pages 221-232) and indexes.
Introduction : agri-input market at crossroads --
Agricultural situation in India and agri-inputs --
Land : the fixed factor of production --
Government policies : creating an environment for input usage --
Improve agronomic potential --
Infrastructure development : removing constraints --
Agricultural extension programs in India --
Adoption: the beginning of the agri-input sector --
Agri-input market : current competitive situation --
Buying behavior for inputs --
Impact of agri-input usage in india --
Sustainable agriculture : new objective --
Strategies for agri-input marketing (basis for positioning strategy) --
Technical knowledge-based marketing (basis for product and pricing strategy) --
Building trust through knowledge transfer (basis for promotion strategy) --
Integrated agri-input supply model (basis for place strategy) --
Future directions (implementation aspects).
9788132117711
Agricultural industries--India--Marketing
BUSINESS & ECONOMICS --General.--Industries
Agricultural industries--Marketing.
338.10954 / VEN
Agri-input marketing in India / Pingali Venugopal, Ram Kaundinya. - New Delhi : SAGE Publications, [2014] - xx, 246 pages : illustrations ; 25 cm
Includes bibliographical references (pages 221-232) and indexes.
Introduction : agri-input market at crossroads --
Agricultural situation in India and agri-inputs --
Land : the fixed factor of production --
Government policies : creating an environment for input usage --
Improve agronomic potential --
Infrastructure development : removing constraints --
Agricultural extension programs in India --
Adoption: the beginning of the agri-input sector --
Agri-input market : current competitive situation --
Buying behavior for inputs --
Impact of agri-input usage in india --
Sustainable agriculture : new objective --
Strategies for agri-input marketing (basis for positioning strategy) --
Technical knowledge-based marketing (basis for product and pricing strategy) --
Building trust through knowledge transfer (basis for promotion strategy) --
Integrated agri-input supply model (basis for place strategy) --
Future directions (implementation aspects).
9788132117711
Agricultural industries--India--Marketing
BUSINESS & ECONOMICS --General.--Industries
Agricultural industries--Marketing.
338.10954 / VEN