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Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook.

By: Smith, P. R, 1957-Contributor(s): Zook, ZeMaterial type: TextTextPublisher: Philadelphia, PA : Kogan Page, 2011Edition: 5th edDescription: xviii, 483 pages ; color illustrations ; 25 cmISBN: 9780749461935Subject(s): Communication in marketingDDC classification: 658.802 Online resources: Click here to access online | Click here to access online | Click here to access online
Contents:
New marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media.
List(s) this item appears in: New Arrivals - April 1st to 30th 2023
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Item type Current location Call number Status Date due Barcode
Books Institute of Public Enterprise, Library
S Campus 		658.802 SMI (Browse shelf) Available 47159

Includes index.

New marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media.

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