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Business Marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.

By: Dwyer, F. RobertContributor(s): Tanner, John FMaterial type: Text

TextLanguage: English Series: McGraw-Hill/Irwin series in marketingPublisher: New Delhi : McGraw-Hill, 2008Edition: 3rd edDescription: xxix, 683 p. : ill., charts ; 26 cmISBN: 9780070220911Subject(s): MarketingDDC classification: 658.8 Online resources: Click here to access online | Click here to access online

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8 DWY (Browse shelf)	Available		38684

Includes bibliographical references (p. 652-660) and index.

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