| 000 -LEADER |
|---|
| fixed length control field |
00793cam a22002174a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780070220911 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
DWY |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Dwyer, F. Robert |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Business Marketing : |
| Sub Title |
connecting strategy, relationships, and learning / |
| Statement of responsibility, etc |
F. Robert Dwyer, John F. Tanner, Jr. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New Delhi : |
| Name of publisher |
McGraw-Hill, |
| Year of publication |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xxix, 683 p. : |
| Other physical details |
ill., charts ; |
| Dimensions |
26 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
McGraw-Hill/Irwin series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 652-660) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Tanner, John F. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0618/2004058191-d.html |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0618/2004058191-t.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
