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Online Public Access Catalogue

Your search returned 415 results.

121.
Effective Use of Market Research : how to drive and focus better busniess decisions / Robin J. Birn.

by Birn, Robin J.

Edition: 4th ed.Material type: Text Text Publisher: London ; Sterling, VA : Kogan Page, 2004Availability: Items available for loan: Call number: 658.8 BIR.E (1).

122.
Market Research in Practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan.

by Hague, Paul | Hague, Nick, 1974- | Morgan, Carol-Ann, 1958-.

Material type: Text Text Language: English Publisher: London ; Sterling, VA : Kogan Page, 2004Availability: Items available for loan: Call number: 658.3 HAG.M (1).

123.
Managing the Customer Experience : turning customers into advocates / Shaun Smith & Joe Wheeler.

by Smith, Shaun | Wheeler, Joe.

Material type: Text Text Language: English Publisher: London : Boston, MA. Financial Times Prentice Hall ; Pearson Custom Publishing, 2002Availability: Items available for loan: Call number: 658.812 SMI (1).

124.
Market intelligence how and why organization one market research / Martin Callinghan

by Callinghan Martin.

Material type: Text Text Publisher: Kogan page london 2004Availability: Items available for loan: Call number: 658.8 CAL.M (1).

125.
Case Studies in Marketing Vol. II / ICFAI

by ICFAI.

Material type: Text Text Publisher: Hyderabad : ICFAI Center for Management Research, 2004Availability: Items available for loan: Call number: 658.8 ICF.M (1).

126.
Strategic Marketing for Non-profit Organisation / Alan R. Andreasen, Philip Kotler.

by Andreasen, Alan R | Kotler, Philip.

Edition: 6th ed.Material type: Text Text Language: English Publisher: New Delhi : Prentice Hall, ©2003Availability: Items available for loan: Call number: 658.8 AND (1).

127.
Advertising, Promotion and New Media edited by Marla R. Stafford, Ronald J. Faber.

by Stafford, Marla R | Faber, Ronald J.

Material type: Text Text Language: English Publisher: New Delhi. Prentice-Hall of India private limited. 2005Availability: Items available for loan: Call number: 659.1 STA.A (1).

128.
Case Studies in Insurance /

by Icfai.

Material type: Text Text Language: English Publisher: Hyderabad : ICFAI 2005Availability: Items available for loan: Call number: 332.1 INS (1).

129.
Research for marketing decisions / Paul E. Green, Donald S. Tull, Gerald Albaum

by Green, Paul E | Tull, Donald S | Albaum, Gerald.

Edition: 5th ed.Material type: Text Text Language: English Publisher: New Delhi : Prentice Hall, 2005Availability: Items available for loan: Call number: 658.83 GRE (62).

130.
Ethics in advertising: indian and international / ed. by Syhyam sunder Khambhammettu

by Le MAGNUS University | ed. by Khambhammettu, syhyam sunder.

Material type: Text Text Publisher: Hyderabad LE Univ., 2005Availability: Items available for loan: Call number: 658.8 KAM (1).

131.
Integrated marketing communication an introduction ed. by shyam sunder Kambamettu

by Le Magnus University Press | ed. by Kambamettu, shyam sunder.

Material type: Text Text Language: English Publisher: Hyderabad : LE Manager ; 2005Availability: Items available for loan: Call number: 658.8 KAM (1).

132.
Wireless Enterprise Concepts and Cases / edited by S. Jaya krishna

by JAYA KRISHNA, S.

Material type: Text Text Language: English Publisher: Hyderabad : ICFAI, ; @2005Availability: Items available for loan: Call number: 658.8 JAY (1).

133.
Supplier relationship management : an introduction / S JAYA KRISHNA

by JAYA KRISHNA, S | ed. by Jaya Krishna, S.

Material type: Text Text Language: English Publisher: Hyderabad, India : ICFAI University Press, 2005Availability: Items available for loan: Call number: 658.8 JAY (1).

134.
Services Marketing : text & cases / Rajendra Nargundkar.

by Nargundkar, Rajendra.

Edition: 3rd ed.Material type: Text Text Language: English Publisher: New Delhi, India : Tata McGraw Hill Education, ©2010Availability: Items available for loan: Call number: 658.8 NAR (9). Checked out (1).

135.
Handbook of marketing / edited by Barton Weitz and Robin Wensley.

by Weitz, Barton A | Wensley, Robin, 1944-.

Material type: Text Text Language: English Publisher: London ; Thousand Oaks : SAGE, 2002Online access: Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.8 (1).

136.
The encyclopaedic dictionary of marketing / Kaleem Mohammed Khan, Mohammed Naved Khan.

by Khan, Kaleem Mohammed, 1951 | Khan, Mohammed Naved, 1969-.

Material type: Text Text Language: English Publisher: New Delhi : Response Books, 2006Availability: Items available for loan: Call number: 658.8 KHA (1).

137.
Strategic Marketing Planning / Colin Gilligan and Richard M.S. Wilson.

by Gilligan, Colin | Wilson, Richard. M. S.

Material type: Text Text Publisher: New Delhi : Elsevier India Pvt. Ltd., 2006Availability: Items available for loan: Call number: 658.8 GIL (1).

138.
Services Marketing Management / Peter Mudie and Angela Pirrie.

by Mudie, Peter | Pirrie, Angela.

Edition: 3rd ed.Material type: Text Text Language: English Publisher: Amsterdam : Elsevier / Butterworth-Heinemann, ©2006Availability: Items available for loan: Call number: 658.8 MUD (1).

139.
Writing Marketing : literary lessons from academic authorities / Stephen Brown.

by Brown, Stephen, 1955 March-.

Material type: Text Text Language: English Publisher: London : SAGE, 2005Online access: Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.8 BRO (1).

140.
Marketing management : a relationship marketing perspective / Cranfield School of Management

by Cranfield School of Management.

Material type: Text Text Language: English Publisher: Basingstoke : Macmillan Business, 2000Availability: Items available for loan: Call number: 658.8 CRA (1).