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Online Public Access Catalogue

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1.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen | Bansal, Harvir S.

Edition: 8th ed.Material type: Text Text Publisher: Chennai: Pearson india education services, 2018Online access: Click here to access online Availability: Items available for loan: Call number: 658.8 LOV (1).

2.
Services marketing : Text and cases / Rajendra Nargundkar.

by Nargundhkar, Rajendra.

Edition: 3rd ed.Material type: Text Text Publisher: New Delhi, India : Tata McGraw Hill Education, 2010Availability: Items available for loan: Call number: 658.8 NAR (1).