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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

By: Peter, J. PaulContributor(s): Olson, Jerry CMaterial type: Text

TextPublisher: New Delhi : Irwin, 2010Edition: 9th edDescription: online resourceISBN: 9780073404769Subject(s): Consumer behavior | MarketingDDC classification: 658.8342

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Item type	Current location	Call number	Status	Date due	Barcode
e-Books	Institute of Public Enterprise, Library	658.8342 PET (Browse shelf)	Available		EB11

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