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Consumer behavior and marketing strategy /

Peter, J. Paul.

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 9th ed. - New Delhi : Irwin, 2010. - online resource

ISBN: 9780073404769

Subjects--Topical Terms:
Consumer behavior.
Marketing.

Dewey Class. No.: 658.8342 / PET

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Consumer behavior and marketing strategy /

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