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Marketing management / Philip Kotler, Kevin Lane Keller

By: Kotler, PhilipContributor(s): Keller, Kevin LaneMaterial type: TextTextLanguage: English Publisher: Noida, India : Pearson India Education Services, ©2016Edition: 15th edDescription: xxvi, 756 pages, 118 variously numbered pages : color illustrations ; 26 cmISBN: 978-93-325-5718-5Subject(s): Marketing -- ManagementDDC classification: 658.8
Contents:
Part 1. Understanding Marketing Management -- Part 2. Capturing Marketing Insights -- Part 3. Connecting with Customers -- Part 4. Building Strong Brands -- Part 5. Creating Value -- Part 6. Communicating Value -- Part 7. Delivering Value -- Part 8. Conducting Marketing Responsibly for Long-Term Success -- Appendix: Sonic Marketing Plan and Exercises -- Endnotes -- Glossary.
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Item type Current location Collection Call number Status Date due Barcode
Books Institute of Public Enterprise, Library
S Campus 		Reference 658.8 KOT (Browse shelf) Available 43443
Books Institute of Public Enterprise, Library
S Campus 		Reference 658.8 KOT (Browse shelf) Available 43444
Books Institute of Public Enterprise, Library
S Campus 		658.8 KOT (Browse shelf) Checked out 01/14/2024 43445
Books Institute of Public Enterprise, Library
S Campus 		658.8 KOT (Browse shelf) Available 43446
Books Institute of Public Enterprise, Library
S Campus 		658.8 KOT (Browse shelf) Available 43447

Part 1. Understanding Marketing Management --
Part 2. Capturing Marketing Insights --
Part 3. Connecting with Customers --
Part 4. Building Strong Brands --
Part 5. Creating Value --
Part 6. Communicating Value --
Part 7. Delivering Value --
Part 8. Conducting Marketing Responsibly for Long-Term Success --
Appendix: Sonic Marketing Plan and Exercises --
Endnotes --
Glossary.

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