Marketing management / (Record no. 8014)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00937nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-93-325-5718-5 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Kotler, Philip. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc | Philip Kotler, Kevin Lane Keller |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida, India : |
| Name of publisher | Pearson India Education Services, |
| Year of publication | ©2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvi, 756 pages, 118 variously numbered pages : |
| Other physical details | color illustrations ; |
| Dimensions | 26 cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1. Understanding Marketing Management --<br/>Part 2. Capturing Marketing Insights --<br/>Part 3. Connecting with Customers --<br/>Part 4. Building Strong Brands --<br/>Part 5. Creating Value --<br/>Part 6. Communicating Value --<br/>Part 7. Delivering Value --<br/>Part 8. Conducting Marketing Responsibly for Long-Term Success --<br/>Appendix: Sonic Marketing Plan and Exercises --<br/>Endnotes --<br/>Glossary. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| General subdivision | Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Keller, Kevin Lane. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 08/13/2019 | M/s. The Book Syndicate | 829.00 | 2019-07-30 | 658.8 KOT | 43443 | 06/08/2020 | Books | |||||
| Reference | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 08/13/2019 | M/s. The Book Syndicate | 829.00 | 2019-07-30 | 658.8 KOT | 43444 | 06/08/2020 | Books | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 08/13/2019 | M/s. The Book Syndicate | 2019-07-30 | 658.8 KOT | 43445 | 06/08/2020 | Books | |||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 08/13/2019 | M/s. The Book Synidicate | 2019-07-30 | 658.8 KOT | 43446 | 06/08/2020 | Books | |||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 08/13/2019 | M/s. The Book Syndicate | 2019-07-30 | 658.8 KOT | 43447 | 06/08/2020 | Books |