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Total quality in marketing / by William C. Johnson, Richard J. Chvala.

By: Johnson, William C, 1954-Material type: TextTextLanguage: English Series: Encyclopaedia of Total Quality Management SeriesPublisher: New Delhi : Vanity Books International, c1996Description: xix, 276 p. ; 24 cmISBN: 8175140127Subject(s): Marketing -- Management | Total quality managementDDC classification: 658.8 Online resources: Click here to access online
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Item type Current location Collection Call number Vol info Status Date due Barcode
Books Institute of Public Enterprise, Library
S Campus
Reference 658.8 JOH (Browse shelf) 1.1 Available 28576

The St. Lucie Press total quality series

Includes bibliographical references and index.

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