Johnson, William C. 1954-
Total quality in marketing / by William C. Johnson, Richard J. Chvala. - New Delhi : Vanity Books International, c1996. - xix, 276 p. ; 24 cm. - Encyclopaedia of Total Quality Management Series .
The St. Lucie Press total quality series
Includes bibliographical references and index.
8175140127
Marketing--Management.
Total quality management.
658.8 / JOH
Total quality in marketing / by William C. Johnson, Richard J. Chvala. - New Delhi : Vanity Books International, c1996. - xix, 276 p. ; 24 cm. - Encyclopaedia of Total Quality Management Series .
The St. Lucie Press total quality series
Includes bibliographical references and index.
8175140127
Marketing--Management.
Total quality management.
658.8 / JOH