Darwin's brands : adapting for success / Anand Halve.
Material type:
TextPublisher: New Delhi, India ; Thousand Oaks, Calif. : SAGE, 2012Description: xvii, 168 p. : ill. ; 24 cmISBN: 9788132107156 (paper back); 8132107152 (paper back)Subject(s): Brand name products -- India | Branding (Marketing) -- India | Consumers' preferences -- IndiaDDC classification: 658.8 | Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | Reference | 658.8 HAL.D (Browse shelf) | Available | 36823 |
Includes bibliographical references.
Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury's dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there's lifebuoy, there's health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other.
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