Halve, Anand Bhaskar, 1955-
Darwin's brands : adapting for success / Anand Halve. - New Delhi, India ; Thousand Oaks, Calif. : SAGE, 2012. - xvii, 168 p. : ill. ; 24 cm.
Includes bibliographical references.
Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury's dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there's lifebuoy, there's health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other.
9788132107156 (paper back) 8132107152 (paper back)
Brand name products--India.
Branding (Marketing)--India.
Consumers' preferences--India.
658.8 / HAL.D
Darwin's brands : adapting for success / Anand Halve. - New Delhi, India ; Thousand Oaks, Calif. : SAGE, 2012. - xvii, 168 p. : ill. ; 24 cm.
Includes bibliographical references.
Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury's dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there's lifebuoy, there's health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other.
9788132107156 (paper back) 8132107152 (paper back)
Brand name products--India.
Branding (Marketing)--India.
Consumers' preferences--India.
658.8 / HAL.D