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Marketing research : an applied orientation / Naresh K. Malhotra and Satyabhusan. Dash.

By: Malhotra, naresh kContributor(s): Dash, SatyabhushanMaterial type: TextTextLanguage: English Publisher: New Delhi : Pearson, ©2011Edition: Sixth edDescription: xxviii, 948 pagesISBN: 9788131731819Subject(s): Marketing research | Marketing research -- Methodology | Marketing -- ManagementDDC classification: 658.83
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Books Institute of Public Enterprise, Library
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Books Institute of Public Enterprise, Library
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658.83 MAL.M (Browse shelf) Checked out 05/10/2024 36655
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Includes bibliographical reference and Index.

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