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Marketing research : (Record no. 498)

000 -LEADER
fixed length control field 00628nam a2200205Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9788131731819
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number MAL.M
100 ## - MAIN ENTRY--AUTHOR NAME
Author name Malhotra, naresh k.
245 #0 - TITLE STATEMENT
Title Marketing research :
Sub Title an applied orientation /
Statement of responsibility, etc Naresh K. Malhotra and Satyabhusan. Dash.
250 ## - EDITION STATEMENT
Edition statement Sixth ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi :
Name of publisher Pearson,
Year of publication ©2011.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxviii, 948 pages ;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical reference and Index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Marketing research.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Marketing research
General subdivision Methodology.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Marketing
General subdivision Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Author 2/ Editor Dash, Satyabhushan
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Bill Date Full call number Accession Number Price effective from Koha item type Collection code
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 03/15/2017 2017-03-15 658.83 MAL.M 41918 06/08/2020 Books  
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 03/15/2017 2017-03-15 658.83 MAL 41920 06/08/2020 Books  
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 03/22/2018 2018-03-22 658.83 MAL 42333 06/08/2020 Books  
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library   03/22/2018 2018-03-22   42335 06/08/2020 Books  
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 05/08/2012 2012-08-05 658.83 MAL.M 36655 06/08/2020 Books  
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 05/08/2012 2012-08-05 658.83 MAL.M 36656 06/08/2020 Books  
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 10/22/2014 2014-10-22 658.83 MAL.M 38678 06/08/2020 Books  
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 07/19/2016 2016-07-19 658.83 MAL.M 40625 06/08/2020 Books  
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library   08/24/2016 2016-08-24   41061 06/08/2020 Books  
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 03/15/2017 2017-03-15 658.83 MAL.M 41919 06/08/2020 Books Reference
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 03/15/2017 2017-03-15 658.83 MAL.M 41921 06/08/2020 Books  
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 03/15/2017 2017-03-15 658.83 MAL.M 41922 06/08/2020 Books  
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 05/05/2017 2017-05-05 658.83 MAL.M 42007 06/08/2020 Books  
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 03/22/2018 2018-03-22 658.83 MAL.M 42334 06/08/2020 Books