Marketing research : concepts, practices, and cases / Sunanda Easwaran, Sharmila J. Singh.
Material type:
TextLanguage: English Publisher: Oxford ; New York : Oxford University Press, 2006Description: x, 605 p. : ill. ; 24cmISBN: 9780195676969 (pbk.); 0195676963 (pbk.)Subject(s): Marketing research | Marketing research -- Case studiesDDC classification: 658.83
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| Books | Institute of Public Enterprise, Library S Campus | 658.83 EAS (Browse shelf) | Available | 47561 | ||
| Books | Institute of Public Enterprise, Library S Campus | Donation Others | 658.83 EAS (Browse shelf) | Available | 45608 | |
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Includes bibliographical references and index.
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