Customer Behavior : a managerial perspective / Jagdish N Sheth, Banwari Mittal
Material type: TextPublisher: Australia : Thomson, 2003Description: xix, 487 p. : illISBN: 9812435042Subject(s): Consumer behavior -- Textbooks | Consumer behavior | Motivation research (Marketing) | Motivation research (Marketing) -- TextbooksDDC classification: 658.8Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Institute of Public Enterprise, Library S Campus | 658.8 SHE.C (Browse shelf) | Available | 38928 |
Includes bibliographical reference, glossary and Index.
There are no comments on this title.