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Customer Relationship Management : emerging concepts, tools, and applications / editors, Jagdish N. Sheth, Atul Parvatiyar, G. Shainesh.

Contributor(s): Sheth, Jagdish N | Parvatiyar, Atul | Shainesh, GMaterial type: TextTextLanguage: English Publisher: New Delhi : Tata McGraw-Hill Pub. Co., c2001Description: xv, 544 p. : ill. ; 25 cmISBN: 0070435049Subject(s): Customer relations -- Management -- Congresses | Relationship marketing -- CongressesDDC classification: 658.812 Summary: Papers presented at an international conference.
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Item type Current location Call number Status Date due Barcode
Books Institute of Public Enterprise, Library
S Campus 		658.812 (Browse shelf) Checked out 11/10/2022 38869

Includes bibliographical references.

Papers presented at an international conference.

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