Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
Material type:
TextLanguage: English Series: Times Business SeriesPublisher: Hoboken, N.J. : Wiley, c2010Description: xv, 188 p. : ill. ; 24 cmISBN: 9780470598825 (hbk.); 0470598824 (hbk.)Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.8 KOT (Browse shelf) | Available | 41361 |
Includes bibliographical references and index.
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