000 -LEADER |
fixed length control field |
00657cam a22002054a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9780470598825 (hbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0470598824 (hbk.) |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
English |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
KOT |
100 1# - MAIN ENTRY--AUTHOR NAME |
Author name |
Kotler, Philip. |
245 10 - TITLE STATEMENT |
Title |
Marketing 3.0 : |
Sub Title |
from products to customers to the human spirit / |
Statement of responsibility, etc |
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
Hoboken, N.J. : |
Name of publisher |
Wiley, |
Year of publication |
c2010. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
xv, 188 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
Times Business Series |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Subject |
Marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Author 2/ Editor |
Kartajaya, Hermawan, |
Dates associated with a name |
1947- |
700 1# - ADDED ENTRY--PERSONAL NAME |
Author 2/ Editor |
Setiawan, Iwan. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |